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Leadership

Bill Hernandez
Chief Executive Officer

As Chief Executive Officer, Bill is responsible for running all facets of the business with a mission to help customers innovate, as well as drive revenue and reduce operating expenses through the use of First Performance Global’s platform technology.

He brings over thirty 30 years’ experience in the global financial services, payments, transaction processing, card networks, and brokerage industries. Prior to joining First Performance Global, he held the position of Chief Product Officer for Retail Banking and Intermediaries, Transaction Banking and Immediate Payments at ACI Worldwide.

Bill was the President and a member of the Board of Directors for SpendSmart Networks Inc., Executive Vice President at Epana/Unidos Financial, Executive Vice President of First Data Corporation, and Senior Vice President of the Americas for MasterCard International.
He was also employed by Citibank for eleven (11) years, where he held various international executive positions, and where he managed global consumer banking and consumer card products, services and access channel for Citibank’s businesses in the United States, Latin America, Europe and Asia. He previously held executive positions at Financial Guaranty Insurance Co., Shearson American Express, and Manufacturers Hanover Trust Company.

Bill is a member of numerous groups including Technology Executives Roundtable, Harvard Business Review, Banking & Fintech Connect, Innovations in Payments, and Payments Experts. He currently serves on the board of directors for Compound Ventures Advisory Board (Formerly Metamorphic Ventures). Bill previously held board seats on companies including Arsenal Capital Partners Financial Services, FrontStream Payments, Tempo Financial, SpendSmart Networks Inc., and Transactis Advisory Board.

Bill holds a Bachelor’s Degree in Business from Rider University.

Sosh Howell
Chief Technology Officer

As Chief Technology Officer (CTO) Sosh is responsible for the company’s technology vision and execution, as well as industry thought leadership.

He approaches each new business challenge with his intrinsic flair for innovation, creative problem-solving, and measured risk-taking to drive consistent bottom-line improvements.

Prior to joining First Performance Global, Sosh was the co-founder and Chief Executive Officer at AppedOn, a company that provided mobile application development for iOS and Android.

He is a member of numerous entrepreneurial groups, On Startups; Community for Entrepreneurs, eMarketing Association Network, Network Under 40: Atlanta, and Experimental Marketing Thought Leaders.

Laura Davis
Chief Deployment Officer

As Chief Deployment Office Laura oversees the day-to-day operations and general management of the company. She is an innovative executive with foresight and imagination, and provides the vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures, and people in place to effectively grow the organization and to ensure financial strength and operating efficiency.

Prior to joining First Performance Global, Laura was the co-founder and Chief Operating Officer at BlueSHIFT7, a full service digital marketing agency, and AppedOn, a division of BlueSHIFT7, that focused on the development of mobile applications for iPhone and Android. Laura previously held marketing and operations consulting positions, and was instrumental in increasing the company’s brand awareness and company growth. She is a member of numerous organizations including the COO Network, Atlanta Interactive Marketing Association, and COO Forum. Laura holds a Bachelor’s degree from the University of Georgia.

Mary Brandon
Executive Managing Director of Marketing

As Executive Managing Director of Marketing, Mary is responsible for the global marketing and communications activities, including image and market development, digital marketing, brand management, corporate communication social media, industry and media relations, as well as advertising and research.

Prior to joining First Performance Global, Mary was the Marketing Director at ACI Worldwide’s Retail Banking Division. Her previous position was as the Vice President of Global Marketing for SoftServe, Inc., a leading global outsourcing product and application development company, where she was instrumental in doubling the revenue year-over-year. She also served as the Marketing Vice President for Duck Creek Technologies, a provider of software and services to the insurance industry, which was acquired by Accenture.

Prior to joining Duck Creek, Mary was the Chief Operating Officer and Vice President of Marketing for BAXL Technologies, a solutions provider of Telecom products. Before joining BAXL, she was the Vice President of Marketing for VBrick Systems, a video technology company, and led her previous company DSL.net to a successful IPO as their Executive Director of Marketing.

Mary is a member of numerous organizations including the AMA Executive Circle, Chief Marketing Officer Network, B2B Technology Marketing Community, CMO Executive Network, and the CMO Group.