About Us

Who We Are

Who We Are

First Performance powers subscription management and card engagement as a turnkey solution to leading processors, networks, and banks globally. We are headquartered in Midtown Atlanta’s hub of technology and innovation and have offices also in Santiago, Chile and Sao Paulo, Brazil. We are backed by some of the largest and most respected financial and corporate investors including MasterCard, Fiserv/First Data, RRE Ventures, Synchrony Ventures, Regions Bank, and Thandorf Ventures.

Everyone at First Performance brings purpose and passion to work every day. Our teams are small, dedicated, and collaborative. Our company is not just about technology, it’s about people. We help employees build great careers and live great lives.



Ben Psillas Chief Executive Officer

As Chief Executive Officer, Ben’s core focus is discovering new ways to tap into the latest technologies to create opportunities for financial institutions to increase digital engagement and improve their customer’s experience. Ben leads the strategic vision, operational execution, and global expansion of the company. He brings a 20+ year proven track record of successfully driving shareholder value in global fintech, payments, and card networks. Prior to joining First Performance, Ben was Founder of Debx, the industry’s first daily credit card payments platform. Prior to Debx, Ben was EVP of the Financial Institution Group and Network Services at Cardtronics (NASDAQ: CATM) where he was responsible for overseeing the rapid growth of Allpoint, bank branding and managed services. Ben Founded Allpoint (which Cardtronics acquired), a global surcharge-free ATM network spanning 3 continents, 55,000 ATMs, 1,200 financial institutions and 60m cardholders. Ben holds a bachelor’s degree in Finance from West Virginia University.

Sosh Howell SVP of Innovation

As SVP of Innovation, Sosh leads the product and technology organizations to drive vision, execution and operations. His focus is to shape First Performance’s core capabilities to enable financial institutions to improve their consumers’ digital engagement, share of wallet and financial wellness. He brings 20+ years of technology experience, building innovative solutions and taking them successfully to market.

Laura Davis Chief Operating Officer

As Chief Operating Office Laura oversees the day-to-day operations and general management of the company. She is an innovative executive with foresight and imagination and provides the vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures, and people in place to effectively grow the organization and to ensure financial strength and operating efficiency. Prior to joining First Performance Global, Laura was the co-founder and Chief Operating Officer at BlueSHIFT7, a full service digital marketing agency, and AppedOn, a division of BlueSHIFT7, that focused on the development of mobile applications for iPhone and Android. Laura previously held marketing and operations consulting positions and was instrumental in increasing the company’s brand awareness and company growth. She is a member of numerous organizations including the COO Network, Atlanta Interactive Marketing Association, and COO Forum. Laura holds a bachelor’s degree from the University of Georgia.

Sean Walsh Chief Financial Officer

As Chief Financial Officer, Sean is responsible for the company’s budgeting and forecasting processes, overseeing the preparation of financial statements and reporting, supporting the business development team in contract pricing and negotiations, and providing strategic recommendations to the CEO and other members of the leadership team.

Prior to joining First Performance, Sean was a Vice President at Croft & Bender, an Atlanta-based investment banking firm, where he provided strategic advisory services for clients in the technology, consumer, business services, and industrial sectors. Prior to joining Croft & Bender, Sean was an Associate at CCMP Capital Advisors, a private equity firm focused on making buyout and growth equity investments in North America and Europe. Prior to CCMP, Sean worked as an Analyst in the Consumer/Retail Investment Banking Group at RBC Capital Markets in Atlanta and New York. Sean received bachelor’s degrees in Finance and Spanish, summa cum laude with honors, from the University of Georgia.

Board of Directors and Advisors

Harry Cummins

Chief Accounting Officer
First Performance

Jeff Lamour

Head of Synchrony

Brink Dickerson

Troutman Sanders

Lorenzo de la Vega

Global Head M&A
Integration and Investments

Chris Fendley

Senior Vice President

Jonathan Fleisher

Finance & Corporate Development
Regions Bank

David Hanna

Atlanticus Holdings Corporation

Logan Pichel

Head of Consumer Lending
Regions Bank

Mario Parra

Founding Partner at
Pyrénées Wealth GmbH

Gary Palmer

PayAll Payment Systems

James D Robinson III

General Partner and Co-Founder
RRE Ventures